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How online feedback is helping retailers survive and thrive

One can easily describe the current retail market as “it was the best of times; it was the worst of times”. On the one hand, retailers are getting slammed from a number of directions. Uncertainty about...

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Five steps to creating effective customer surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results. In the wake of Google’s Penguin update, the quality of your online content...

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